
Telefund New Zealand
J Lyon Consulting
DEVELOPING SUSTAINABLE FUNDRAISING PROGRAMS
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About Telefund/J Lyon Consulting
“We help Not for Profits focus on core business activities by outsourcing their fundraising to a passionate troop of kiwis”
History
Jude and her team have more than fifteen years’ international experience in the charity tele-fundraising sector across a variety of campaigns. Jude was a telefundraiser at Ethicall and then became Senior Coach. It was time for her to return to New Zealand where she managed a Call Center. She then decided to move out on her own and develop her own team. She has maintained close, honest and transparent relationships with key clients.
Our Commitment & Values
Jude and her team have a passion for securing new & existing donors. It’s about engaging with people and helping them more actively support the causes they feel strongly about.
The J Lyon approach is personal and informal – and tailored to meet your needs, environment, and on-going support.
J Lyon’s clients are also happy to discuss their experiences further with you, please review our testimonials.
Our Telefundraisers
Telefundraising can be a menial task, especially when pitching the same content over a length of time. Jude has developed a culture of flexibility and a team that takes pride in their work, with a professional and respectful approach that goes beyond achieving targets. Jude also leads from the front by personally calling with her team. This has resulted in consistent call quality and results.
Volunteer Days
Where would we be without our telefundraisers? We are really keen for our clients to meet our telefundraisers and see first-hand the good work that they can do. So several times a year our telefundraisers volunteer and help the charities we work, plus a charity of their choice.
Exceptional results – Case studies
Case Study
A well-established charity with a high profile, had been struggling to raise funds for over a year, and had an outdated style of fundraising. Since working with J Lyon, their results increased dramatically, almost immediately.
• They had a 125% increase in regular giving donors.
• They raised more than $20,000 in one week twice (annual year 1 income).
• Their strongest telefundraiser raised $105,653, over a six-month period (annual year 1 income).
Case Study
A niche small charity with a limited budget and no telefundraising experience outsourced their telefundraising to J Lyon.
• They had an 85% increase in regular giving donors.
• They had an 81% increase in regular giving income in just one year.
Why Us
Quality
Unlike large contact centres, we seek to better understand our client’s specific needs, budget and environment, so we can tailor our services. That means contracts tailored exclusively for your organisation. We focus on being the best, not the biggest.
In addition, she worked as Program Manager/Training and Performance Coach for the New Zealand arm of an Australian based telefundraising company with a variety of Australian and New Zealand clients – see our clients & testimonials sections for more information.

Jude Lyon
Linkedin:
J Lyon Consulting – Telefund NZ
Ethics
Ethical fundraising is very important to us – as a member of the Fundraising Institute of New Zealand (FINZ), Telefund NZ/J-Lyon Consulting is bound by the FINZ code of ethics.
See the FINZ code of ethics web-page for full details.
Experience
Executive Director & Founder Jude Lyon has extensive experience fundraising, coaching, team leading and managing more than 30 different charities in the UK, New Zealand and Australia:
- Jude gained invaluable experience working for Ethicall – the 2 x winner of the Business Charity Awards & 5 x winner of the Institute of Fundraising UK Awards.
- In addition, she worked as Program Manager/Training and Performance Coach for the New Zealand arm of an Australian based tele-fundraising company with a variety of Australian and New Zealand clients – see our clients & testimonials sections for more info’.
- Guest Speaker at 2015 Fundraising Institute of New Zealand Conference.
- Three times published in Fundraising New Zealand Magazine – articles seen below (click to read):
Our Services
Telefundraising
- Telefundraising ethically and respectfully with your donors and potential donors.
- Assisting with developing Key Performance Indicators.
- Writing personable scripts.
- Progress reports.
Support & Training
- Building your in-house team.
- Coaching team leaders for success.
- Coaching telefundraisers for success.
- Reports and goal setting.
- Script writing.
See our full services pdf for the full breakdown & explanation of all our services. Please do not hesitate to contact us if you have any questions.
How it Works
Please note as this is just an example. We are entirely flexible and can tweak any aspect of our calling to meet your needs. Flexible payment options available.

Our Clients
Testimonials
Contact
Jude is only a phone call away and would welcome the opportunity to discuss your needs and the proposal further.
Ph: 021 194 4993 or alternatively email: jude@telefund.co.nz.
Jude Lyon
J Lyon Consulting – Telefund NZ